The Golden Era of Energy Advertising

The Rise of Mass Media and Energy Ads

The golden era of energy advertising coincided with the rise of mass media, particularly during the mid-20th century. Television and radio became dominant platforms, and energy companies leveraged these media to reach a broad audience. The ads from this era often featured catchy jingles and memorable slogans, aiming to embed the brand into the consumer’s daily life. These ads emphasized the benefits of modern energy solutions, portraying them as symbols of progress and comfort.

Focusing on the Domestic Bliss

Energy advertisements in the golden era frequently focused on the concept of domestic bliss. They showcased how energy products and services could enhance home life, offering convenience and efficiency. These ads often depicted idyllic family scenes, reinforcing the idea that energy consumption was key to achieving a comfortable and modern lifestyle. The imagery and messaging were designed to resonate with the aspirations of the average consumer at the time.

Energy as a Symbol of National Prosperity

Another common theme in energy advertising during this period was the portrayal of energy as a symbol of national prosperity and development. Ads often highlighted the role of energy in driving industrial growth and improving living standards. This approach was particularly prevalent during periods of economic boom, where energy consumption was equated with patriotic duty and a contribution to national progress.

The Artistic and Design Evolution in Ads

The artistic and design elements of energy ads also evolved during the golden era. There was a shift from simple text-based ads to more visually appealing designs incorporating vibrant colors and graphics. The use of compelling imagery and creative layouts made these ads more engaging and memorable. This period also saw the introduction of mascot characters and brand ambassadors, adding a personal touch and building a rapport with consumers.

The golden era of energy advertising reflects a time when energy consumption was synonymous with modernity and progress. These retro ads not only promoted products and services but also shaped societal attitudes towards energy use. Today, they offer valuable insights into the historical context of energy marketing and its impact on consumer behavior. As we continue to explore the evolution of energy marketing, these vintage advertisements serve as reminders of how far the industry has come in terms of technology, strategy, and societal values.

How Energy Marketing Has Changed

The landscape of energy marketing has undergone significant transformation over the years, driven by evolving technology, shifting consumer preferences, and the growing importance of sustainability. This change reflects not just in the way energy products are advertised and sold, but also in how consumers perceive and interact with energy brands. In this section, we delve into the various facets of this evolution and understand how modern energy marketing strategies differ from those of the past.

The Shift from Traditional to Digital Marketing

One of the most significant changes in energy marketing is the shift from traditional methods, like print and broadcast media, to digital platforms. With the advent of the internet and social media, energy companies now have a plethora of tools at their disposal for targeted advertising, content marketing, and direct engagement with customers. Digital marketing allows for more personalized communication and enables companies to reach a wider, yet more specific, audience effectively.

Emphasis on Sustainability and Green Energy

The growing concern about environmental issues has led to a notable shift in energy marketing, with an increased emphasis on sustainability and green energy solutions. Modern marketing campaigns often highlight the eco-friendliness of products and services, catering to a consumer base that is more environmentally conscious. This trend is not just a marketing tactic but also reflects the broader shift in the energy sector towards renewable sources and sustainable practices.

The Role of Customer Engagement and Education

Today’s energy marketing places a strong emphasis on customer engagement and education. Energy companies are increasingly using their platforms to educate consumers about energy efficiency, conservation, and the benefits of new technologies like smart home systems. This approach not only helps in building brand loyalty but also empowers consumers to make informed decisions about their energy usage.

Utilizing Data Analytics for Strategic Marketing

Data analytics has become a cornerstone of modern energy marketing. By analyzing customer data, energy companies can gain insights into consumption patterns, preferences, and behaviors. This information is invaluable in designing targeted marketing campaigns, developing new products, and improving customer service. The use of big data and analytics has transformed energy marketing into a more data-driven and result-oriented practice.

The evolution of energy marketing reflects the dynamic nature of the industry and its adaptation to the changing technological and social landscape. From traditional advertising to digital campaigns, and a focus on sustainability to data-driven strategies, energy marketing continues to evolve, offering new challenges and opportunities for energy companies in engaging with their audience.

Iconic Energy Ads and Their Impact

The advertising world has seen some iconic energy ads that have not only caught the public’s eye but also significantly influenced consumer perceptions and industry trends. These advertisements, often memorable for their creativity, emotional appeal, or innovative messaging, have played a crucial role in shaping the public’s understanding and consumption of energy products and services. This section explores some of these iconic ads and examines the impact they have had on both the energy sector and advertising as a whole.

Ads that Highlighted Convenience and Modern Lifestyle

Some of the most iconic energy ads were those that linked energy consumption with a modern and convenient lifestyle. These ads often featured imagery of happy families enjoying the comforts of their homes, thanks to the energy products being advertised. The impact of these ads was significant; they not only boosted sales but also cemented the idea that a modern lifestyle was synonymous with increased energy consumption.

Campaigns Emphasizing Environmental Responsibility

In recent years, several energy companies have released ads that focus on environmental responsibility and sustainability. These campaigns are designed to align the company’s brand with the growing public concern for the environment. Such ads often feature clean energy solutions like wind or solar power and highlight the company’s commitment to reducing carbon footprints. The impact of these ads is twofold: they improve the brand image and also raise public awareness about sustainable energy sources.

Ads Leveraging Technological Innovations

Some iconic ads in the energy sector have been groundbreaking due to their use of technological innovations. This includes the use of augmented reality, virtual reality, and interactive elements that engage the audience in an immersive experience. These ads are not just promotional tools but also serve to educate the public about new technologies in energy production and management. The impact of these technologically advanced ads is significant in terms of brand differentiation and customer engagement.

The Role of Nostalgia in Energy Advertising

Nostalgia plays a powerful role in advertising, and the energy sector is no exception. Iconic ads that hark back to simpler times or that remind viewers of the company’s long history and reliability have a lasting impact. They evoke an emotional response and build trust in the brand. These ads often resonate with a wide range of audiences and create a sense of familiarity and loyalty towards the brand.

The impact of these iconic energy ads extends beyond mere product promotion. They influence consumer attitudes, drive industry trends, and sometimes even spark public debate on important issues like environmental conservation. As the energy sector continues to evolve, so will the nature of its advertising, reflecting changing consumer values and technological advancements. These iconic ads, with their lasting impact, are an integral part of the history and future of energy marketing.

The Future of Energy Marketing Strategies

As the energy industry continues to evolve, so too do the strategies used to market its products and services. The future of energy marketing is shaping up to be a landscape where digital innovation, personalized customer experiences, and sustainability play pivotal roles. This evolution is not only driven by technological advancements but also by changing consumer attitudes and global environmental concerns. Let’s explore the key elements that are expected to define the future of energy marketing strategies.

Embracing Digital Transformation and Online Platforms

Digital transformation is at the forefront of the future of energy marketing. The increasing use of online platforms for customer engagement, from social media to specialized apps, is changing how energy companies interact with their customers. These platforms allow for more direct and personalized communication, enabling companies to tailor their messages and offers to individual consumer needs and preferences. Additionally, the use of digital channels facilitates the gathering of valuable customer data, which can be analyzed to further refine marketing strategies and offerings.

Integrating Advanced Data Analytics and AI

Advanced data analytics and artificial intelligence (AI) are becoming integral to energy marketing strategies. By leveraging these technologies, energy companies can gain deeper insights into consumer behavior, predict market trends, and optimize their marketing efforts. AI can be used to personalize customer interactions, improve service recommendations, and even predict and resolve issues before they arise. This data-driven approach will enable energy companies to be more proactive and customer-centric in their marketing efforts.

Focusing on Sustainability and Eco-Friendly Practices

Sustainability is a growing concern among consumers, and this is reflected in their buying decisions. Energy companies are increasingly incorporating sustainability into their marketing strategies, highlighting eco-friendly practices, renewable energy sources, and energy efficiency. Marketing campaigns that emphasize a company’s commitment to reducing carbon footprints and contributing to a greener future are likely to resonate more with environmentally conscious consumers.

Leveraging Personalization and Customization

The future of energy marketing will see a stronger emphasis on personalization and customization. Consumers are looking for solutions that cater to their specific needs and lifestyles. Energy companies will likely shift towards offering more customized energy solutions and flexible pricing plans. Personalized marketing campaigns, using data-driven insights to tailor messages and offers to individual consumers, will become more prevalent.

Strengthening Customer Engagement through Interactive Experiences

Engaging customers through interactive and immersive experiences is another trend that is gaining traction in energy marketing. Virtual reality (VR) and augmented reality (AR) technologies can be used to create engaging and educational experiences that help consumers understand and visualize the benefits of different energy solutions. Interactive tools and platforms that allow consumers to track their energy consumption and savings in real-time can also enhance engagement and foster a deeper connection with the brand.

In conclusion, the future of energy marketing strategies is set to be dynamic, with a strong focus on digital innovation, data-driven personalization, sustainability, and interactive customer engagement. As the energy sector continues to adapt to these changing trends, companies that embrace these new approaches are likely to gain a competitive edge and forge stronger connections with their customers.

The post A Nostalgic Look at Past Energy Advertising and Its Evolution appeared first on retro-ads.net.

Construction waste is a major issue that contributes to landfills and harms the environment. However, with the help of mobile crushing plants, construction waste can be recycled and reused, reducing the amount of waste sent to landfills. This is eco-friendly and can save you money in the long run by lowering disposal fees and the need for raw materials.

Furthermore, mobile crushing plants are highly portable, allowing them to easily move around construction sites to crush and recycle waste materials on-site. With this convenience, construction projects can be streamlined, saving time and increasing productivity.

In the following sections, we’ll explore mobile crushing plants in more detail, including how they work, their environmental benefits, cost savings potential, and how they can streamline your construction projects.

Understanding Mobile Crushing Plants

Mobile crushing plants are innovative machines designed to efficiently and effectively process construction waste. These plants are equipped with crushers, screens, and conveyors that allow for the quick and easy recycling of materials such as concrete, bricks, and asphalt. Unlike stationary crushing plants, mobile crushing plants are portable and can be easily transported to different job sites, making them an ideal solution for construction projects of all sizes.

Mobile crushing plants are composed of several components, including a primary crushing unit, a secondary crushing unit, a vibrating screen, and a belt conveyor. The primary crushing unit is typically a jaw crusher or impact crusher, designed to break down larger pieces of material into more manageable sizes. The secondary crushing unit is usually a cone crusher or another type of impact crusher, capable of producing finer materials. The vibrating screen is used to separate the crushed materials according to size, while the belt conveyor is responsible for transporting the materials to their destination.

One of the most significant advantages of mobile crushing plants is their mobility. These plants can be easily moved from one location to another, eliminating the need for costly transportation of materials. Mobile crushing plants also have a smaller footprint than traditional stationary ones, making them ideal for urban construction projects with limited space.

In summary, mobile crushing plants are innovative machines that offer a portable and cost-effective solution for recycling construction waste. With their efficient design and mobility advantages, these plants have become essential to the construction industry.

The Environmental Benefits of Recycling Construction Waste

Recycling construction waste is an eco-friendly and sustainable way to reduce the environmental impact of construction. In addition to reducing waste sent to landfills, it conserves natural resources and decreases carbon emissions. Utilizing mobile crushing plants for recycling construction waste is an effective and efficient solution to achieve these environmental benefits.

When construction waste is sent to landfills, it takes up valuable space and can potentially contaminate the surrounding soil and water. By using mobile crushing plants, construction waste can be crushed into smaller sizes, reducing the amount of space it takes up in landfills. This not only helps preserve land resources but also minimizes the need for new landfills to be created.

Furthermore, using mobile crushing plants for recycling construction waste can also help conserve natural resources. It can be repurposed and used for new construction projects by crushing the waste reducing the need for raw materials. This can also help reduce the energy required for mining and production, reducing carbon emissions.

Overall, recycling construction waste with mobile crushing plants provides a sustainable solution to reducing the environmental impact of construction. It helps minimize landfill usage, conserve natural resources, and decrease carbon emissions. Incorporating mobile crushing plants into your construction projects can contribute to a more sustainable future for the industry.

Cost Savings through Mobile Crushing Plants

Recycling construction waste with mobile crushing plants offers many financial benefits. By reducing disposal fees, transportation costs, and the need for raw material procurement, these plants are essential for cutting costs in the construction industry.

Disposal fees for construction waste can be significant, but mobile crushing plants can help reduce this cost. By recycling materials on-site, construction companies can avoid paying high landfill fees and save money in the long run.

Transportation costs are another significant expense for construction companies. Mobile crushing plants can be moved to any location, reducing transportation costs and eliminating the need to transport waste materials to a separate recycling facility.

Using mobile crushing plants for recycling construction waste also eliminates the need for raw material procurement. Instead of purchasing new materials, companies can recycle existing materials and save money in the process.

Overall, the cost savings offered by mobile crushing plants make them an essential tool for construction companies looking to reduce expenses. By cutting costs, companies can invest more in their projects and improve their bottom line.

Streamlining Construction Projects with Mobile Crushing Plants

Construction projects are complex, and waste management can be a headache. However, incorporating mobile crushing plants into your construction process can offer significant advantages in streamlining your project.

Firstly, mobile crushing plants are highly versatile, meaning they can be easily transported and used on different sites, reducing the need for additional equipment. This feature is especially useful when working on large construction sites.

Additionally, these plants are designed to process a wide range of materials, including concrete and asphalt. By using a mobile crushing plant, you can recycle waste materials on-site, reducing the need for transportation and disposal.

Moreover, mobile crushing plants can be beneficial when working in urban areas or areas with limited space. These plants can be set up quickly and easily, unlike traditional crushing equipment, which can be bulky and time-consuming.

Incorporating mobile crushing plants can lead to enhanced productivity and time management. With this equipment on site, construction crews can efficiently manage waste materials, saving time and reducing the risk of delays. Mobile crushing plants also offer a more streamlined waste management process, enabling waste materials to be processed and recycled within the construction site.

Overall, using mobile crushing plants can make a significant difference in streamlining your construction projects. These plants offer versatility, mobility, and efficiency in managing waste materials, leading to cost savings and enhanced productivity.

Case Studies of Successful Mobile Crushing Plant Implementations

Real-life examples of successful mobile crushing plant implementations can demonstrate the advantages of utilizing these innovative machines in construction projects. Here are some case studies:

These success stories demonstrate the versatility and benefits of mobile crushing plants in various construction projects. With the ability to recycle waste, cut costs, and streamline construction processes, it’s no wonder that mobile crushing plants have become a popular choice in the industry.

Conclusion

Mobile crushing plants have become an essential tool for any construction project. Recycling construction waste can save the environment from hazardous waste and reduce carbon emissions. But the benefits of the mobile crushing plant go beyond just environmental sustainability.

The potential cost savings from reducing disposal fees and transportation costs, combined with the ability to cut the need for raw material procurement, make mobile crushing plants a financially savvy choice.

Moreover, these plants streamline waste management and enhance productivity, saving valuable time that can be devoted to other important aspects of construction projects.

Embrace the Power of Mobile Crushing Plants

The incorporation of mobile crushing plants can significantly impact the success of any construction project by saving time and money while preserving the environment. By embracing the power of mobile crushing plants, you can create a sustainable and efficient construction process that benefits both your business and the planet.

The post What Is The Significance Of Recycling Construction Waste Using Mobile Crushing Plants? appeared first on retro-ads.net.

Equipment Needed

If you already own a Sky Digibox which has been installed in your home for 12 months or more, you may disconnect it and use it mobile with its own card. All you will need is a Dish (43 to 110cm depending on where you intend to use it), a length of digital quality coax cable with connectors, a digital satellite finder to locate the satellite and if you intend to use your DigiBox on 12 volts DC, a small inverter.

If you don’t own a DigiBox we can supply a fully paid-up box which doesn’t require a signed contract and for which you can obtain a free BBC card.

Should you opt for a Sky subscription it’s important to note the Sky premium channels i. e. sports and movies don’t broadcast on the south beam and cannot, therefore, be received in Southern Spain without a 1. 5 to 2-meter dish.

The Sky package which gives the optimum number of channels available in the south of Europe is the ‘Family’ package and at the time of writing is £16. 00 per month (more details are available on request).

Please Note 

There is no technical reason to have a digital box permanently connected to your phone line. If you have had your box less than 12 months you may have received a subsidy, contractually obliging you not to disconnect it in the first year. Whilst we sell the equipment to use digital satellite mobile we do not endorse its illegal use or recommend you break any contracts.

Questions & Answers

CAN I WATCH TERRESTRIAL CHANNELS VIA SATELLITE?

I. T. V. Do NOT currently transmit on any satellite.

The B. B. C. (T. V. & Radio) transmit on Astra 28. 2 SOUTH beam,  (available in Spain and Portugal).

Channel Four and Channel Five transmit on Astra 28. 2 NORTH beam, (NOT available in Southern Spain and Portugal unless a very large dish is used).

The terrestrial channels use the Sky encryption system. You, therefore, need a Sky Digibox (Receiver / Decoder), to watch them. A viewing card is required and is available without a monthly charge for those license payers not wishing to subscribe to Sky. For those who do subscribe to Sky, because the channels are spread across the two beams please be aware that the expensive Sports and Movie channels are on the North beam. The majority of the”Entertainment Package” channels are available on the South beam.

There are some truly Free To Air channels that can be received without a Sky Digibox and smart card. They include many Radio stations inc. BBC and some T. V. like the new I. T. N. 24hr service. These boxes are more specialized and we would be pleased to discuss your requirements.

WHAT SIZE OF DISH DO I NEED?

The Astra 28. 2 footprint map shows that a 60cm dish is adequate for the South Beam in Spain and Portugal, (please note that the software settings may need to be altered on your Digibox).

The footprint map shows the North Beam cutting off approximately two thirds the way down Spain with a 120cm dish. We have however heard of many people using 120cm solid dishes successfully in the far south. Astra does publish the official footprint maps on its website: www. astra. lu

DO I NEED A SPECIALIST FINDER TO ALIGN MY DISH?

It is possible to locate the satellite without a finder, however, it is not easy and usually very time-consuming. We would always recommend a finder which will enable you to align your dish considerably quicker, more

accurately and a lot less stressfully.

CAN I USE A SMALLER DISH IF I ONLY WANT RADIO?

Unfortunately not. The size of the dish required depends upon your location, not whether you’re receiving sound only programmes.

WHICH FIXED DISH SYSTEM FOR MY MOTORHOME?

The pole type systems by their nature need to be sited adjacent to a vertical wall (i. e. Wardrobe). It is therefore important that the vehicle is checked for any possible obstructions when the dish is folded for traveling and whilst raised and rotated for use.

The American Winegard system uses a geared linkage which is very shallow

and projects approx. 2″ from the ceiling inside the motorhome. It is much more flexible in its positioning, it does, however, require sufficient roof space to fold and rotate.

The fully automatic system is bonded onto the roof with no moving parts coming through the roof. It is, therefore, the most flexible system in relation to positioning, but does require a slightly larger turning circle due to the extra performance available from the larger size.

If you are unsure as to the suitability of a particular system for your motorhome please ask for space requirement details or see the Satellite section for Maxview Semitronic and Mobile-Sat requirements.

CAN I BUY A 12volt DIGITAL RECEIVER?

For the British services, there are only 240V A/c receivers made. You can, however, operate a mains Digibox via an inverter, giving you 12V operation.

DOES IT NEED A TELEPHONE LINE TO WORK?

No, it does not need a ‘phone line to work. The sound and picture information, along with the E. P. G. ALL come from the satellite to your dish.

The post Echoes of the Past | How Digital Satellite Works appeared first on retro-ads.net.

It is very important to find the place where creative and dynamic people are working for good solutions and caring about details when it goes about gadgets, technologies, web design, logotypes, identity & branding, etc. 

Cooling Down Your Laptop

Sitting on a train, plane or even in front of your TV with your laptop resting carefully on your lap, desk or even the coffee table, you can feel the heat starting to escape from it. You need to cool it down but work is far more important at that moment and if it blows.. oh well! There is a solution to this. An auxiliary cooler for laptop computers has been designed to prevent them from overheating, particularly in cramped conditions where there is inadequate natural cooling. The fan assembly also forms an ergonomic stand for the laptop that slants the keyboard at 6o and therefore produces less wrist strain. These coolers are suitable for all laptops from 10. 4 to 15 inches. The cooler is connected to the laptop via a simple adapter and is powered from the laptop USB port.  Two fans, which are controlled by a three-way switch providing on/off and a choice of speeds, force air into the cooling ducts of the laptop.

Low speed is 2, 500 rev/min and provides airflow of 3. 26 liters/sec (6. 9CFM) while the high-speed mode of 3, 400 revs/min provides 4. 34 liters/sec (9. 2CFM).  Power consumption is only 2W and an adaptor is available for mains operation. At last, a solution to that warm feeling.

Looking for a Children’s Keyboard?

A new keyboard designed for children and those with special needs.

A new keyboard specifically designed to help children, particularly those with special needs, including dyslexia, become familiar and practiced in the use of computer keyboards.

The Starboard is the same size as a conventional keyboard but the keys are larger making them much easier to operate.  In addition, the imaginative color coding of purple, green, red, yellow and blue identifying the vowels, consonants, numbers, punctuation and function keys makes them much easier to recognize and assimilate.

Children are also far more comfortable with the lettering that is all lower case.

This wired keyboard, which will prove of great value to children and teachers alike, works straight out of the box.

The post Cherry Keyboards Opening Your Mind to a New Digital Age appeared first on retro-ads.net.

QUICK PROJECT GUIDE

Hard labour 4/10

Skill level 5/10

Time needed about four hours

Finished size 

450mm (H) x 650mm (W) x 1500mm (L)

Shopping list

One 1800 x 610 x 20mm laminated pine (tabletop) cut to: one 1500mm length One 2400 x 70 x 44mm pine (leg structure) cut to: four 516mm two 158mm One 1800 x 70 x 44mm pine (leg structure) cut to: one 1212mm

Two 2400 x 44 x 12mm pine (table border) cut to: two 1524mm two 610mm 

Plus

wood

glue

mosaic tile

adhesive tile

grout mosaic tile

sheets

50mm chipboard screws

20mm chipboard screws

primer and paint

paintbrush or foam roller

Tools

drill

10mm spade bit

combination countersink bit

pencil

measuring tape

tri-square and straight edge

angle grinder and masonry cutting disc

5mm notched trowel or adhesive applicator/grout squeegee

handsaw and miter box

Project notes

Remember you can scale the proportions of the table to suit the overall dimensions of the room and its furniture; amend the cutting list accordingly.

Used 610 x 22mm laminated pine shelving for the mosaic table top.

Used 70 x 44mm pine for our base framework and edged the tabletop with 44 x 12mm pine to frame the tilework.

IMPORTANT 

Remember that mosaic tile sheets measure 300 x 300mm, so your DIY mosaic table should be sized in increments of 300mm in length and width.

Download the Sketch

Get started

1  Use the pencil, measuring tape and tri-square to mark the 516 x 70 x 44mm lengths of pine at the required angles. Measure and mark a line 30mm in from the ends of these four lengths. Then draw a diagonal line from one corner to the opposite end of the line. Do this on all four lengths, as per cutting list diagram. Now use the handsaw and miter box to cut both ends of each length at this angle. Do the same with the two 158mm lengths, but have each end taper at opposite corners.

2  Place the pieces on a smooth surface or a plastic sheet and use wood glue to fix the 486mm lens to the 158mm crosspiece and allow to dry.

3  Once the components are glued, use the 10mm spade bit to drill a 10-15mm hole in the underside of the crosspiece angled towards the legs. Then use the 50mm chipboard screws to fix the leg framework.

4  Mark a line midway along the crosspiece then use a drill and combination countersink or screw bit to drill two countersink pilot holes. Then glue and screw the leg frames to the 1212mm support, as shown.

5  Fix 44 x 12mm lengths to the edge of the tabletop using the 20mm chipboard screws. 

TIP 

Use a couple of offcuts to create the correct overlap along the top side when fixing these strips in place.

6  Place the tabletop on the leg framework, line it up correctly and then set it in place using the 50mm chipboard screws.

REMEMBER

Drill countersink pilot holes first.

7  Mark out the pattern that you wish to create and then lay your tiles out to one side accordingly.

8  Now use the angle grinder and masonry cutting disc to cut each of the mosaic tile sheets diagonally across, as shown. Place the leaves on an offcut piece of timber to avoid damaging your work surface.

9 Mix the adhesive according to the instructions and apply to the tabletop using a notched trowel.

10 Carefully lay the cut tile sheets on the glue in predetermined positions. Once you are happy that the design works and all spaces are equal, press the tiles down gently. Allow drying.

11 Mix the grout and then use a squeegee to press it into all the crevices. The squeegee also helps to remove excess grout, making cleaning the tiles afterward much easier. Allow to dry and then wipe away any excess with a damp cloth. Lightly sand the timber elements and then apply a coat of primer followed by two coats of water-based enamel to finish.

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